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Definition Of Commercial Art

Definition Of Commercial Art

What is Commercial Art?

Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art traditionally includes designing books, advertisements of different products, signs, posters, and other displays to promote sale or acceptance of products, services, or ideas.

What is the Difference between Commercial Art and Fine Art?

Commercial art's purpose is to sell products, while fine art's purpose is to be an aesthetic object to be appreciated for its fine and unique qualities.

Commercial art includes advertising, graphic design, branding, logos, and book illustration, while fine art includes painting, sculpture, printmaking, photography, installation, multi-media, sound art, and performance.


I totally disagree with saving all the aestheticism for fine art, so I brought it into Commercial Art because beauty is very attractive, so why minimize it in the case of advertising which has to be more attractive than a magnetic. Take a look at the image above, that is art of the tune "Ebano" by Wrecobah featuring Phyno. This piece was commissioned by Wrecobah.

Now let's talk about the benefits of this practice:

1. Creating opportunity for both the Painter and the Graphic Artist with a single project. The Art above was started by me, I did the drawing of both subjects from two different photos with charcoal pencils, and I sent it to the graphic artist KdMedia to play on it with his PC

2. If you're an Artist without the craftiness in marketing, am sorry you have to go back to the drawing board, or subscribe to my blog below for online lessons or contact me for private lessons. Talking about marketing - I and KdMedia also promoted the Art via several mediums, imagine the force from both of us. This practice is a win win for every party, our clients keep coming back, and they always get what they paid for.

Need my service for your Commercial Art? Visit my website below, stay blessed

Osaro Osula

About the Author

Osaro Osula Art

Fine Artist

Edo State, Nigeria




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