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Monetized Social Network

Monetized Social Network

Tsu, the new Social Network aims to financially reward its users and creators for creating and sharing engaging content.

New Social Network Tsu launched with little fanfare on October 14, 2014. The Social Network has had a cash injection of $7 million from Sancus Capital Prive and other investors before launch.

The company was founded in 2013 by tech entrepreneurs Sebastian Sobczak, Drew Ginsburg, Thibault Boullenger, and Jonathan Lewin. 

TSU differentiates itself from Facebook and newcomer Ello because it aims to reward its users. It displays ads and promises to pay its users for contributing and sharing original content.

It also is not precious about who joins its network. If you have a short code, you can join.

You need to have an invite code from another user. The website will ask users for a code. will enable you to create your own Tsu account as you are accessing the site through an existing Tsu user.

The premise is simple. The more interesting content you create which gets shared, the more money you make. Early adopters can get in early and take advantage of its relatively clean interface, small set of users, and limited spam.

So what does this mean for business influencers and brands? Tsu keeps 10 percent of the revenue it earns from its ads. It gives the other 90 percent to its content creators and the people that share posts.

The network wants you to create your own network and control it. It also wants you to receive revenue for the original content you own and post.

90 percent of revenues are distributed to users. To maintain the platform, Tsu receives 10 percent of revenue. It uses the term “infinite thirds” to describe how it allocates its revenue. Here’s how it works:

From $100 revenue, $90 is shared with users. If four users have shared and re-shared content, the revenue is split like this:

The original content creator receives 50 percent of the remaining $90; in this case, $45. The first user to share the content gets 33.3 percent (one third) of the original $90 generated. In this case, $29.70.

The second degree user, who shares the re-shared content, receives 11.1 percent (1/3 of 1/3 = 1/9) of the original $90 generated. In this case $9.99. The third user (think your third degree connection) receives 3.70 percent (1/3 of 1/3 of 1/3 = 1/27) of the original $90 generated. In this case $3.33.

My next post will guide you on how to meet the right people, and also build your down line, NAIBAC has a role to play in the process.

Osaro Osula

About the Author

Osaro Osula Art

Fine Artist

Edo State, Nigeria




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